Growler's Story


The Growler Motto is simple: "People. Product. Price.” 

The Growler story starts in the early 1990's when a few guys from Rochester, New York started mountain biking together on local trails.  They loved the friendship and comradery that mountain biking created.  Now, after over 25 years, that same group of friends continue to ride every week. The only thing different is better bikes and beers! 

To this day we still enjoy the post ride activities.  We gather at a local watering hole to refueled with craft beer, good food and lots of great conversation. Between the laughter of friends and sincere conversations about life and family a common theme emerged. Why are good bikes so damn expensive? After hearing this complaint week after week and year after year, our founder Willo "Wheels" Glynn figured there must be a way to create top of the line bikes that the average person could afford.  Wheels started researching, designing, and developing a new formula for manufacturing bicycles in today’s competitive industry. It revolved around a micro brewed theme, supported the local economy and delivered amazing bikes.  After many pints of beer and seemingly endless name changes, Wheel’s concept unfolded, and Growler Performance Bikes was born!  

In developing Growler Performance Bikes Wheels made a conscious decision to disregard the traditional approach and attack head on the problems the bicycle industry is littered with. Our solution is a locally built, high-performance fat bike that boosts the local economy, exceeds industry standards, and remains affordable to the average consumer.  From powder coating, wheel building, graphic cusrtomising, and assembly, our bikes are locally brewed and hand built in Rochester, New York by industry professionals.  We use only the highest quality components from SRAM, Raceface, Hayes Performance, WTB, Manitou, RockShox, ENVE Lizard Skin, Sunringle, Wheelsmith, Maxxis, Terrene, FSA and Orange Seal. Compare the Growler experience to any company in the industry and you will clearly see the tremendous value you get when you join our community.  

Growler not only provides valuable local jobs, but we give back to the community. We donate bikes and components to local high school mountain bike teams, support local bike parks, and promote mountain bike groups and communities. Additionally, we have several bikes that support charitable social causes. 

Whether you are just getting into mountain biking, or ready to trade up to a new bike to add to your stable, Growler Performance Bikes has the perfect ride for you at an affordable price.  

Come join us at one of our Growler Brew Shops, demos days or group rides! We’d love to show you what we’re all about, and as always if you have any questions feel free to reach out through our contact page!